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week 4

Define the terms DEMOGRAPHICS and SOCIOECONOMIC

Demographics

statistical data relating to the population and particular groups within it.

Socioeconomic

relating to or concerned with the interaction of social and economic factors.

What is the ABC1 socio-economic model for categorizing audiences?

Demographic classifications in the UK refer to the social grade definitions, which are used to describe, measure and classify people of different social grade and income and earnings levels, for market research, social commentary, lifestyle statistics, and statistical research and analysis.

What is the Lifestyle Categories model for categorizing audiences?

These are the Lifestyle Categories:

Cowboys- people who want to make money quickly and easily.
Cynics- people who always have something to complain about.
Drifters- people who aren't sure what they want.
Drop-outs- people who don't want to commit in any way.
Egoists- people who want the most pleasure for themselves.
Groupies- people who want to be accepted by those around them.
Innovators- people who want to make a mark on the world.
Puritans- people who want to feel they have done their duty to society.
Rebels- people who want the world to fit into their ideas.
Traditional- people don't want to change.
Trendies- people desperate for admiration of their peers.
Utopians- people who want to make the world a better place.